Thursday, March 26, 2009

Basic Guidelines of SEO For Fresher

What are Search Engines and Directories?

Web sites offering search facilities are of 2 types. A search engine (SE) is a software system collected Index (suchlike Lycos, Hotbot etc.,) or a human composed directory (suchlike Google, Yahoo ,dmoz etc.,). Put differently, it is a huge database which contains links to every site that have been submitted to them including some details about each web site. The important difference between the two is that one is reviewed by a human and spiders and the other by a Spider or Robot only.

In a few cases the human who reviews your web site might decline it because it's not presented in the suitable category or if the web site isn't fine in its quality. But in the case of a computerised SE, a program known as a Robot or crawlers sent by the SE to visit the submitted web site, gather up the information about the web site then include it in the SE database. These Robots are quicker and not as choosy as humans.

How to optimize your site?

Prior to submitting your web site to whatever SE you will need to be sure it's ready. You might want prepare the webpage title, META tags (keywords and Description) and some of the first few lines of text of the page you submit

Title -Tag

The SE will afford a high degree of importance on the words in the title. So, whenever someone is searching for "SEO Guide" and if the phrase "SEO Guide" is in the title of the web site then there's a fine probability of the web site coming out on the first page of a search. If you open the HTML source of this webpage you'd find something that appears like this.

[Title]SEO Guide[/Title]

You want to type your title of your web site in the place between as it is shown above.

META tags

META tags declare all the details about your web site to a SE. They're veiled in the code of the site and may afford a different data to the search engines for instance, keywords, description, author and more. Whilst these are all non-mandatory in any web page it is a must for marketing your web site through SEs. Each SE applies its own weigh to each META it is important to acknowledge several things that interest these search engines.


It's very important to formulate the keywords carefully so that any user who's using a SE could discover your web site once he/she enters the appropriate keywords or phrases.. You had better come up with a set of keywords that precisely fit into the content of your web site and its goals and intention.

You need to actually work hard on detecting the finest keywords. Try and put yourself in the shoes of the human searching for your site. What words or phrases would s/he apply?


This is as well a META tag that tells the SE about your web site. It's the description that comes out under the title in the search results. This had better be close to 50 to 60 words. The description is often hard to prepare. On the one hand it of necessity to be really attracting and cause the human to click and go to your web site. Then again it had better contain fine keywords and phrases to get a high ranking in the search results. To get a good ranking it's essential to develop a really good description which echoes your title and at the least one or two keywords on which you would like to focus.

What is Spamming?

SEs are really sensitive to the information that you give them. The keywords that you use could be echoed in the title, keywords, description and in the content. This is okay simply there's a limits in doubling the keywords. You ought be very careful of how many times you echo them. All the SEs will permit a certain level of repeating of keyword. Still, whenever it's higher than what they allow, it will be counted as spamming and your page will never get indexed. The crawlers can calculate the keyword ratios quicker than you can.

Here are a few tips to avoid spamming:

1. Don't apply text color of same as the page background color to veil text.
2. Don't try to make one page for publicity to not switch it with another page after getting indexed.

How to Register your webpages?

Submitting a web site to whatever SE is fairly simple. On the home page of the SE locate the "Add your web site" or "Register url" or "Submit your web site" link. Plainly follow the instructions afforded by each SE to add your web site. A few of the SEs may expect you to submit all the pages that you wish to be indexed, for instance AltaVista. Some require that you submit only one page URL of your entire web site and all the left pages will be spidered. This means that the SE will automatically add the remaining pages. Google is an good example of this. In Google there's no direct link like "Add URL", then where will you submit it? Just do a search at Google.

Submitting to the directories like Yahoo!, dmoz, and Looksmart is a boring job. As they keep web pages below separate categories, you'll need to find the finest category under which your web site will fit. Remember, these are watched by humans. If you submit to inapplicable categories it might be counted spamming causing your web site submission could be dropped.

How to get Get listed?

At present you know that submitting your situation isn't a head honcho, simply how sure are you that your web site will be indexed? Getting indexed is nothing only getting a place for your site in the SE database. How do you check if your web site has been added to the SE? It's easy. If you search with your URL or domain name as the keyword and the results of the search will show whether you are indexed in that SE.

Each SE has its own policies to accept URLs that have been submitted. Some SEs take less time than others to get you listed. Be patient. Directories take a lot of time as they require person intervention. It's effective practise to resubmit the pages once in 30 or 40 days no matter of whether the web site has been listed or not.

Where are you?

If your web site has been listed then you might wish to know where you rank. If you are able to find your web site in the first twenty positions you've done a good job. If you're not ranked in the first 2 pages, then again you need to do some work. To save time finding your rank you are able to use a position analysis tools. But we do not recommend any tools.