Tuesday, March 24, 2009

Your Web Sites Needs SEO For High Ranking

There's only one way to guarantee success on the Internet. It's through the search engine, and every successful website, no matter which, has made its way from deserted-ville to Rushville through search engine only. That's why if you plan to have a business on the Internet, and you plan to have Internet really work for you, you cannot ignore the Search Engine.

Search engine today practically means Google, the largest, the meanest, the most comprehensive and the most intelligent search engine that has ever been in existence. Google.com has the biggest number of servers, and crawls almost the entire Internet looking for hot new pages and websites to serve their clients with.

Google's CEO Eric Schmidt famously once said, 'Internet is a cesspool', and it's Google's job to sift through the cesspool and find all the useful web pages and sites for the searchers. To make that happen google has created a secret algorithm that nobody has access to. This secret algorithm ranks all the webpages that are in google's database. When a user searches a term, Google checks the ranking for all the pages in the database, and serves them according to the ranking. This way only the best pages make it to the top of the search engine, which means only the best pages get visitors.

The battle for you then is to be at the top in Google. It's not enough to have a website, and get indexed by Google. You have to impress Google so that you're continuously at the top of the search engine and people who search for your products actually find you instead of the competition. Does it sound tough already?

Yes, it's tough. It's really tough to be at the top in Google search because a million other entities worldwide are vying for the same position. They're employing every little documented and undocumented trick to get higher rankings and earn a better position in Google. This makes it a very specialised job, and not everybody has the knowledge and the capacity to do this.

The work of checking the web pages for quality, enhancing them to be search engine friendly and doing extra work to boost their rank in the search engine is called SEO (Search engine optimization). It is one of the most specialized jobs on the Internet and good SEO experts are one of the most sought after assets for an Internet business.

If you have started an Internet based venture, make sure your website is SEO optimized. But that's only the first step. Your website is SEO optimized, but so are a thousand others. To beat them on the search engine you need to build links and references. This can only be done by a Professional SEO company.

A pro SEO company will check your website for defects, and will then suggest methods to improve ranking. They will also run link building campaigns to boost your ranking on Google. Resulting in better visibility and more visitors to your website.